Anything and Whatever brand extensions

Recently a new line of soft drinks were launched which seems to be very well received. Called Anything (carbonated) and Whatever (non-carbonated), the novelty of this beverage line is that you'll never know what you're going to get until you pop that flap (deja vu Forest Gump and his box of chocolates).

Anything could contain either cola, cola with lemon, apple, fizz up, cloudy lemon or root beer. As for Whatever it's either ice lemon tea, peach tea, jasmine green tea, white grape tea, apple tea or chrysanthemum tea. Demand for both lines seem to be high as coffee shops and food courts seem to be out of them whenever I try ordering either of them.

In view that people seem to like surprises, why not extend the line to include more than just soft drinks? Here's some suggestions to extend the Anything and Whatever line:

Cigarettes: Light up your life with a different flavor in each pack! Choose from reds, lights, menthol, menthol lights, strawberry, cherry, vanilla, kretek and kretek menthol. Comes packed in an ambiguous cigarette pack so you can't tell what's inside!

Paperback novels: Can't decide what to read? Grab a black shrink-wrapped package from the bookshelf and expand your intellectual horizons! Content could range from autobiographies, sci-fi, fantasy, romance, religion, management, etc. Plus, up the excitement level by having these categories published in our four main languages; English, Mandarin, Malay and Tamil.

Alcohol: These will come in black bottles and flavors range from whiskey, tequila, gin, rum, vodka or pure moonshine. Hic! Getting high has never been so thrilling as you'll never know what's your next poison. Better still buy them by the crates for your next party or office function and get wasted mixing up lethal cocktails.

Beer: Duuuude! If you're doing hard alcohol you can't neglect the beer community and vice versa right? Have the cans filled with different ales, lagers and the exclusive chase stout can randomly placed in every carton. Imagine doing shotguns with mystery cans or the 100 club...

And last but not least...

Condoms: Get more bang for your buck with these exciting little rubbers ranging for ultra thick to ultra thin, ultra ribbed, ultra lubed, wasabe or calamaric flavored!

So there you have it! Additional product lines that could be rolled out to sustain the brand when people get tired of drinking mystery soft drinks and decide to opt for the obvious.